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Sep 14, 2017 - Nestle goes the ‘Milky’ way, brings down sugar content in milkybar

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from TradeBriefs FMCG Weekly

Sree Vijaykumar

From the Editor's Desk
Silicon Valley loves coming in and wreaking havoc on traditional industries. But something weird is going on in the textbook industry: It's disrupting itself. For a while, Pearson had been offering digital versions of textbooks that were simply the same book, just in electronic form. Its new products are markedly different. Instead of buying a book, students pay for a semester-long subscription to software that can be consumed on any device - consumed, not read. The new textbook has fewer words, more interactive exercises, videos, and animation - which also means less reading. More here..

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Sep 14, 2017 - Nestle goes the ‘Milky’ way, brings down sugar content in milkybar

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