COVID to Change Consumer Behaviour Permanently, Firms Need to Tailor Brands: Survey

Even as restriction ease, consumers show no sign of optimism for economic recovery. COVID changes consumer behaviour permanently.

How Parle-G continues to exceed its sales record despite a recession

Parle-G registered its best sales figures in over eight decades during the COVID-19 lockdown period. We caught up with Mayank Shah, Sr. Category Head, Parle

Covid Impact : Conscious shopping and growth in demand of local brands witness spike

The survey found that the pandemic is causing more people to shop for groceries online and shop more cost consciously

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