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Aug 16, 2017 - Indian FMCG conglomerate ITC Limited plans launch of (frozen) potato products

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
One possible path forward for Snapdeal may come from Infibeam, its lesser-known competitor. An early entrant in the market, Infibeam didn't raise venture financing, and survived as a niche player. While it has maintained a business-to-consumer (B2C) presence that competes with Amazon and Flipkart, it has kept the cost of that operation under control and not tried to match their pricing. Furthermore, it launched BuildaBazaar.com to help other brick-and-mortar retailers launch their online stores. Infibeam later acquired a digital marketing agency to help these retailers with their marketing initiatives. BuildaBazaar's success shows how a small player can survive by finding a niche. More here.

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Aug 16, 2017 - Indian FMCG conglomerate ITC Limited plans launch of (frozen) potato products

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