ITC to enter branded rice segment by end this year: S. SivakumarLivemintNew Delhi: ITC Ltd, the maker of Aashirvaad atta, Sunfeast biscuits and BNatural juices, plans to launch branded packaged rice this year, entering a segment vacated by Hindustan Unilever Ltd two years ago. The Kolkata-based company will sell both ...and more »