Jan 5, 2017 - FMCG companies race after Patanjali's herbal products

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from TradeBriefs FMCG Weekly

Sree Vijaykumar

From the Editor's Desk
It is fashionable to romanticise entrepreneurs. Business professors celebrate the geniuses who break the rules and change the world. Politicians praise them as wealth creators. Glossy magazines drool over Richard Branson's villa on Lake Como. But the reality can be as romantic as chewing glass: first-time founders have the job security of zero-hour contract workers, the money worries of chronic gamblers and the social life of hermits. Shout out to Srikanth Aithala for the story recommendation. Full story here

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