Nov 30, 2016 - HUL slashes December ad budget as cautious consumers hold back

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Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk
What do elite VCs read every morning? Joe Jovde (of ramenprofitable.co) has surveyed the top VCs in Silicon Valley to find out what they read for work. The list includes expected blogs by Fred Wilson, Tom Tunguz and Mark Suster, but also Tim Urban's 'Wait but Why', a blog that helps you ingest serious information in a light-hearted way. If you are involved with startups/technology, check out the entire list here

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Nestle India plans up to 3-dozen product launches in 2019, eyes higher exports

The company, whose 6 per cent revenues come from exports, is now looking to tap more overseas markets.

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Marico looks to complete Beardo acquisition by end of next fiscal

Home-grown FMCG company Marico Ltd expects to complete its acquisition of the men’s grooming brand, Beardo, by March 2020. Marico’s stake in the Ahmedabad-based start-up stood at 42.88 per cent as on

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P G to spend $100 mn on women-owned Businesses in IMEA

The FMCG Company wants to spark conversations and change mindsets as champions for the cause of gender equality across the region

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Share market update: FMCG shares up; Emami surges over 12%

The Nifty FMCG index was trading 0.73 per cent up at 29,175.65 around 11:46 am.

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You are addicted to plastic. Can you go cold turkey?

To navigate the consumer minefield, plastic purgers develop mental maps of places where they can shop. It may take months, but they learn where to get milk in a glass bottle or which health-food store lets you grind your own peanut butter. And rather than see it as a huge inconvenience, they treat living plastic free as a fun game.

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8 Mission-Driven Companies Reinventing The Packaged Food Industry

With consumers increasingly choosing packaged foods that are healthy, nutritious, organic and made from allergy-free ingredients, these 7 food companies are rising to the top. Here, the founders and CEOs share their journeys, struggles, and advice to aspiring entrepreneurs.

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View: Farm distress cannot be resolved without letting farm prices rise to global benchmarks

Freeing farm prices, diverting a large part of the subsidies to productivity boosting investment and giving some subsidy as cash support will actually help farmers.

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Bhayandar: 780 cans of 'expired' milk seized

Next time you buy eatables at discounted rates, make sure you check the expiry date of the packaged foods and beverages.

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Ariel's #ShareTheLoad campaign turning purpose into desirability and sales

Brands today aren’t just selling products, but are providing unique experiences that merge with their identity and consumers’ lives. Technically called purpose-driven marketing, the campaigns tend to touch the right chords.

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Gits Food targets double digit revenue growth in FY20

Gits Foods banks on new products and business strategies to drive growth

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FMCG companies should recognise the â new rural India™ to stay relevant: Study

From a price conscious and conservative buyer to a value-seeking and brand sensitive consumer, the Indian rural consumer has evolved over the last few decades. For corporates to stay relevant, they

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