Nov 30, 2016 - HUL slashes December ad budget as cautious consumers hold back

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Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk
What do elite VCs read every morning? Joe Jovde (of ramenprofitable.co) has surveyed the top VCs in Silicon Valley to find out what they read for work. The list includes expected blogs by Fred Wilson, Tom Tunguz and Mark Suster, but also Tim Urban's 'Wait but Why', a blog that helps you ingest serious information in a light-hearted way. If you are involved with startups/technology, check out the entire list here

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There is a silent kirana revolution happening in India: Marico MD CEO

In an interview with Viveat Susan Pinto, Saugata Gupta responds to questions regarding competitive intensity in honey, overall consumer confidence and the way ahead for the market

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Mondelez, HUL partner to launch Crackle ice-cream under Kwality Wall’s

Premium frozen desserts have found favour among Indian households as mobility remains restricted and as consumers, stuck indoors, turn to more indulgent occasions at home

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Marico to strengthen Saffola brand positioning as healthy lifestyle-advocating brand

Similarly, Marico had entered into the Oats with Saffola brand and it has now around 90 per cent market share in the 'masala oat' segment.

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Ayurveda-inspired traditional Indian beauty, wellness brand enters US market on IYD

The firm, Aromazeia, launched its collections of essential oils, attar and aromatherapy products, many of which are manufactured in the foothills of Himalayas, at a yoga event at Times Square in New York.

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Five FMCG Companies in India that take CSR Seriously

Considering the fact that FMCG companies have expertise in nutrition and sanitation they have focused their CSR initiatives to address these issues.

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