Oct 20, 2016 - Coca Cola drops Salman Khan as brand ambassador for Thums Up

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Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk
On his website Rendon calls himself the political consultant who is the "best paid, feared the most, attacked the most, and also the most demanded and most efficient." Rendon saw that hackers could be completely integrated into a modern political operation, running attack ads, researching the opposition, and finding ways to suppress a foe's turnout. Voters trusted what they thought were spontaneous expressions of real people on social media more than they did experts on television and in newspapers. Sepulveda knew that accounts could be faked and social media trends fabricated, all relatively cheaply. He wrote a software program, now called Social Media Predator, to manage and direct a virtual army of fake Twitter accounts. The software let him quickly change names, profile pictures, and biographies to fit any need. Eventually, he discovered, he could manipulate the public debate as easily as moving pieces on a chessboard-or, as he puts it, "When I realized that people believe what the Internet says more than reality, I discovered that I had the power to make people believe almost anything." Andres Sepulveda rigged elections throughout Latin America for almost a decade. He tells his story for the first time here

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