Oct 17, 2016 - Modern Food owes government Rs 20 crore in lease money

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from TradeBriefs FMCG Weekly

Sree Vijaykumar

From the Editor's Desk
McDonald's hooks us by appealing to our bodies' craving for certain flavors; Facebook, Instagram, and Twitter hook us by delivering what psychologists call "variable rewards." Messages, photos, and "likes" appear on no set schedule, so we check for them compulsively, never sure when we'll receive that dopamine-activating prize. There is arguably an element of hypocrisy to the enlightened image that Silicon Valley projects, especially with its recent embrace of "mindfulness." Companies like Google and Facebook, which have offered mindfulness training and meditation spaces for their employees, position themselves as corporate leaders in this movement. Yet this emphasis on mindfulness and consciousness, which has extended far beyond the tech world, puts the burden on users to train their focus, without acknowledging that the devices in their hands are engineered to chip away at their concentration. It's like telling people to get healthy by exercising more, then offering the choice between a Big Mac and a Quarter Pounder when they sit down for a meal. Tristan Harris, ex-product philosopher at Google believes that Silicon Valley is addicting us to our phones. He's determined to make it stop. Continued here

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