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Sep 15, 2016 - Procter Gamble India bags Sarvashrestha Award

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from TradeBriefs FMCG Weekly

Sree Vijaykumar

From the Editor's Desk
This fascinating piece titled 'When you change the world and no one notices' gives examples of major inventions that went unnoticed for years and took decades to get accepted. The first passing mention of the Wright Brothers in The New York Times came in 1906, three years after their first flight. A similar thing happened with the telephone and with passenger cars. Jeff Bezos says 'Invention requires a long-term willingness to be misunderstood. You do something that you genuinely believe in, that you have conviction about, but for a long period of time, well-meaning people may criticize that effort.. if you really have conviction that they're not right, you need to have that long-term willingness to be misunderstood. It's a key part of invention.' This is such an important message. Things that are instantly adored are usually just slight variations over existing products. We love them because they're familiar. The most innovative products - the ones that truly change the world - are almost never understood at first, even by really smart people.

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Sep 15, 2016 - Procter Gamble India bags Sarvashrestha Award

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