May 3, 2016 - Ramdev's Patanjali Ayurveda to set up cosmetics manufacturing unit in Pithampur

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from TradeBriefs FMCG Weekly

Sree Vijaykumar

From the Editor's Desk
GiveDirectly, a charity that gives money directly to poor people in Kenya and Uganda, is launching a big new project: a basic income that guarantees a flow of cash to 6000 people in Kenya for the next 10 years or more. What's different about this project compared to similar efforts in Finland, Silicon Valley and Ontario is that entire villages (in a developing country) will get the amounts and they are guaranteed to get it over a long period of 10 years. Even within a year or two, consumption patterns and other behaviour will likely change in the villages getting the UBI, in large part because participants know the payments will continue for the foreseeable future. That will likely lead to planning and work shifts that wouldn't take place in a temporary trial. So far, it's gotten results. A randomized evaluation of the charity found that recipients ate more and experienced less hunger, invested in expensive but worthwhile assets like iron roofs and farm animals (and did not spend more on things like alcohol or tobacco), and reported higher psychological well-being. They were less hungry, richer, and all-around happier. - Comment

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