May 2, 2016 -

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from TradeBriefs FMCG Weekly

Sree Vijaykumar

From the Editor's Desk
While we have Smart Cities being planned in India, Singapore is becoming a Smart Nation. Now, Smart Nation is the most extensive effort to collect data on daily living ever attempted in a city. Officials say the program is designed to improve government services through technology, better connect its citizens, and encourage private-sector innovations. For instance, sensors deployed by private companies in some elderly people's publicly managed homes will alert family if they stop moving, and even record when they use the toilet in an attempt to monitor general health. As part of routine enforcement last year, unrelated to Smart Nation, the government said it fined a 38-year-old man roughly $14,000 after he was caught repeatedly throwing cigarette butts out of his high-rise apartment. He was photographed shirtless by security cameras, and images of his transgression were posted on the website of Singapore's environmental agency. Now, just imagine the possibilities, if we had this in India! - Comment

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