Mar 10, 2016 - Maggi faces more scrutiny in Uttar Pradesh

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from TradeBriefs FMCG Weekly

Sree Vijaykumar

From the Editor's Desk
So, when you blamed your manager for not appreciating your 'out of the box' idea, turns out you might have been right. According to research by Justin Berg of Stanford, the best judges of creative ideas are neither managers nor the idea creators themselves, but peers of the creator who have spent time creating their own ideas, but not the idea in question. Instead of allowing only managers to evaluate and select ideas, companies should ask creators to weigh in on the idea, maybe by letting them vote on their peers' ideas. Also, managers with creator duties would be best suited when it comes to creative forecasting and staying open-minded to new ideas - Comment

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