Nov 19, 2020 - Conscious consumption to DIY khana: Consumer trends in FMCG Industry during COVID

From the Editor's Desk

Entrepreneurship Frameworks That Work

The romantic ideal of the entrepreneur as either the kid with the lemonade stand or the college dropout working from a Silicon Valley garage is real, but that's not the whole story. Entrepreneurs are also mums puzzling through how to pay the bills, and dads working to feed their kids. What all forms of entrepreneurship have in common is a tonne of hard work. Using a proven framework is a great way to take your first steps towards becoming an entrepreneur.

In my new book Survive & Thrive: Entrepreneurship Frameworks That Work, I lay out 12 frameworks for at least 16 entrepreneurial paths, including social ventures, science and technology, corporate, government and more. These frameworks are interrelated yet distinct. You might start down one path and realise that there is more to what you want or can do.

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