Feb 10, 2016 - Real hope for Dabur as Madhesis end Nepal border blockade

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from TradeBriefs FMCG Weekly

Sree Vijaykumar

From the Editor's Desk
As this article argues, the common wisdom is that targeting intent is better than targeting demography when it comes to spending digital ad dollars. For example, your ad money is better used targeting Mr Sharma as he is searching for new cars on Google, as opposed to targeting Mr Verma who (fits the car buyer profile and) is going through vacation pictures on Facebook. However, what about creating the need to buy a car itself! Brands believe this is better done offline, through expensive TV commercials and print. This is not entirely true. In a world where consumers (especially millenials) are simply spending more and more time online, you have to target them there for both branding and lead generation - Comment

India, Australia aim to seal trade pact by 2022

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Karnataka can sign MoU with e-commerce firms to promote its agro-products: CM

"There are a variety of products such as coffee, spices, maize, oilseeds etc in the State which has 10 agro-climatic zones. These products may also be..

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Like a puppy chasing its tail, some new investors often chase 'the next big thing', even if that means buying 'story...

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