Jul 1, 2020 - Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cake

From the Editor's Desk

Motivating Employees Is Not About Carrots or Sticks

Motivating employees seems like it should be easy. And it is - in theory. But while the concept of motivation may be straightforward, motivating employees in real-life situations is far more challenging. As leaders, we're asked to understand what motivates each individual on our team and manage them accordingly. What a challenging ask of leaders, particularly those with large or dispersed teams and those who are already overwhelmed by their own workloads.

Leaders are also encouraged to rely on the carrot versus stick approach for motivation, where the carrot is a reward for compliance and the stick is a consequence for noncompliance. But when our sole task as leaders becomes compliance, trying to compel others to do something, chances are we're the only ones who will be motivated.

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