Feb 2, 2016 - Adani Wilmar launches Fortune VIVO

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from TradeBriefs FMCG Weekly

Sree Vijaykumar

From the Editor's Desk
This article doing the rounds on social media at the moment talks about how curators will play a more and more important role in media. The entire media industry is being turned upside down because content creation and distribution is so easy now (anybody can write, sing, act and create content with the potential to attract a large audience on social media). However, consumer attention is still limited, so trusted curators will play an important role in helping users discover good content. That's sort of the core principle of TradeBriefs, where human editors pick the most important stories of the day for you. With our new offering, taggit, we will soon expand this opportunity where you can pick and share what's important to you. Are you the next celebrity curator? - Comment

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