Jun 26, 2019 - Why is it important for Coke and Pepsi to hive off their bottling operations?

From the Editor's Desk

Use This Storytelling Framework to Craft Amazing Narratives

There is a class of entertainment that is underrated, in spite of its external success: stories about telling stories. Hit shows like How I Met Your Mother, Suits, or Gilmore Girls and blockbusters like Ocean's Eleven, the Bourne movies, and Fight Club all thrive on their characters' abilities to launch into enchanting monologues at a second's notice.

Whoever asks Barney Stinson about his playbook, platinum rule, or Valentine's Day can expect a full-fledged fake history lesson. Despite what the gang might say, they love it. Because who tells stories like that?

Sometimes, life throws us the same opportunity to tell a story however we want to tell it. It might be an essay for a job application, a speech to your old class, or a new acquaintance asking about a childhood experience. But we're not a character in a movie, so we never have those stories locked and loaded and often butcher them as a result.

How can we change that?

Continued here

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