Mar 6, 2019 - Indian men spend 42 minutes everyday on grooming, says report

TradeBriefs Newsletter

View online Advertise
from TradeBriefs FMCG Weekly

From the Editor's Desk

The Aldi effect: how one discount supermarket transformed the way Britain shops
On a Thursday morning in April 1990, in the suburb of Stechford in Birmingham, a strange grocery chain started trading in the UK. It only stocked 600 basic items - fewer than you might find in your local corner shop today - all at very low prices. For many products, including butter, tea and ketchup, only a single, usually unfamiliar brand was offered. To shoppers accustomed to the abundance of Tesco and Sainsbury's, which dominated the British grocery sector with thousands of products and brands, delicatessens, vast fridges and aisles piled high with fresh fruit and vegetables, the range would have seemed dismal.
The managers of this new shop, which was called Aldi, had not bothered to place a single advert announcing its arrival - not even an "Opening soon" sign outside the store. Strip lights illuminated the 185 sq metre store, and from the ceiling hung banners listing prices for the goods stacked on wooden pallets or displayed in torn-open cardboard boxes on metal shelves. A Â£1 deposit allowed you to borrow a trolley but there were no baskets. The checkout assistants, who had been trained to memorise the price of every item in the store, were so fast that shoppers experienced what some would come to call "Aldi panic" - the fear that you cannot pack your goods quickly enough. The store accepted cash but not cheques or cards. Customers seeking itemised receipts left disappointed.

Continued here

Read TradeBriefs every day, for industry knowledge!

Advertisers of the day
Cambridge Senior Management: Cambridge Senior Management Programme (SMP) | June 2019 | Accepting Applications
Wharton Business Analytics Team: Wharton's Business Analytics Program (Online)

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.

India, Australia aim to seal trade pact by 2022

India Business News: NEW DELHI: India and Australia will conclude the negotiations on a Comprehensive Economic Cooperation Agreement (CECA) by the end of 2022 and reach an.

Advt: Work for the best employer - Yourself

Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification.

Karnataka can sign MoU with e-commerce firms to promote its agro-products: CM

"There are a variety of products such as coffee, spices, maize, oilseeds etc in the State which has 10 agro-climatic zones. These products may also be..

$5-trillion economy needs greenfield investments

Such investments depend on a more stable policy and regulatory framework than the streamlining of procedures and digitisation of paperwork

With EPS Growth And More, Amber Enterprises India (NSE:AMBER) Is Interesting

Like a puppy chasing its tail, some new investors often chase 'the next big thing', even if that means buying 'story...

TradeBriefs Publications are read by over 10,00,000 Industry Executives

About Us | Advertise Privacy Policy

You are receiving this mail because of your subscription with TradeBriefs.
Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India