Sep 5, 2018 - Why most-valued tag still eludes FMCG bigwig ITC

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TradeBriefs Editorial From the Editor's Desk

What's different about unicorns - Jessica Livingston
I'm not saying everyone has to do this. You don't have to start a startup. And if you do start one, you don't have to start a Google. But if you do want to start a Google, or think you might, what does it take? What's the difference between a successful startup, and a super-successful startup?
Fortunately I've seen enough of both types at close hand that I can see patterns of differences. I made a list of the things that I think are different about the unicorns, and there are 9 of them.

Continued here

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