Jul 31, 2018 - The Malted Food Drinks Market in India to 2023: A $1.76 Billion Market Opportunity

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How a Small Change Can Boost Your Motivation and Performance - Edmond Lau
In 2009, Dr. Heidi Grant Halvorson made a surprising discovery in the science of motivation. She conducted a series of studies where she asked participants to solve a set of puzzles and problems. In one group - the "be-good" group - participants were told that their score reflected their "conceptual and analytical abilities." They should try to solve as many problems as possible and aim for a high score to demonstrate how good they were. In another group - the "get-better" group - participants were told that each problem was a "training tool" and that they ought to "take advantage of this valuable learning opportunity" to improve their problem-solving skills.
For some participants in each group, Halvorson also increased the difficulty level by introducing a few challenges. She interrupted participants to use up some of their allotted time. She threw in extra, unsolvable problems to frustrate them, without telling participants that the problems were unsolvable. What surprised Halvorson was how the two groups dealt with the challenges.

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