Aug 29, 2017 - Indian convenience food mkt expected to touch Rs 1580 bn by end of '17

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from TradeBriefs FMCG Weekly

Sree Vijaykumar

From the Editor's Desk
Should we all emulate Mark Zuckerberg and embrace speaking Mandarin, or perhaps teach our children the language? In April this year, U.S. President Donald Trump's grandchildren (aged 5 and 2) engaged in soft diplomacy at the highest level when they sang in Mandarin for the Chinese president and his wife. Ten years ago, investor Jim Rogers even moved to Asia to provide his daughters with a strong Chinese learning environment. Language opens doors. Speaking more tongues means more opportunities to participate in conversations. It's also clear that the power of a language goes beyond simple head count. Kai Chan of INSEAD has created the Power Language Index (PLI): If an alien were to land on Earth, what language would serve it best? As expected, English comes in first. Mandarin is growing in power but remains a distant second. French comes in third place, with strong results in geography and diplomacy. Among Indian languages, Hindi comes in at number 10. More here.

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