Mar 23, 2017 - Coca-Cola India chief Vekatesh Kini dismisses concerns of sugar and attrition

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from TradeBriefs FMCG Weekly

Sree Vijaykumar

From the Editor's Desk
virtually everyone has heard the claim that blockchain will revolutionize business and redefine companies and economies. Although we share the enthusiasm for its potential, we worry about the hype. It's not just security issues (such as the 2014 collapse of one bitcoin exchange and the more recent hacks of others) that concern us. Our experience studying technological innovation tells us that if there's to be a blockchain revolution, many barriers-technological, governance, organizational, and even societal-will have to fall. It would be a mistake to rush headlong into blockchain innovation without understanding how it is likely to take hold. True blockchain-led transformation of business and government is still many years away. That's because blockchain is not a "disruptive" technology, which can attack a traditional business model with a lower-cost solution and overtake incumbent firms quickly. Blockchain is a foundational technology: It has the potential to create new foundations for our economic and social systems. But while the impact will be enormous, it will take decades for blockchain to seep into our economic and social infrastructure. The process of adoption will be gradual and steady, not sudden, as waves of technological and institutional change gain momentum. That insight and its strategic implications are explored in this HBR piece

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