Jan 25, 2017 - Pepsi to reduce sugar content, focus on making nutrition products in India

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Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk
Some of the most notable differences between Western and Eastern cultures revolve around the concepts of "individualism" and "collectivism"; whether you consider yourself to be independent and self-contained, or entwined and interconnected with the other people around you, valuing the group over the individual. Generally speaking - there are many exceptions - people in the West tend to be more individualist, and people from Asian countries like India, Japan or China tend to be more collectivist. When questioned about their attitudes and behaviours, people in more individualistic, Western societies tend to value personal success over group achievement, which in turn is also associated with the need for greater self-esteem and the pursuit of personal happiness. But this thirst for self-validation also manifests in overconfidence, with many experiments showing that Western participants are likely to overestimate their abilities. When asked about their competence, for instance, 94% of American professors claimed they were "better than average". This tendency for self-inflation appears to be almost completely absent in a range of studies across East Asia; in fact, in some cases the participants were more likely to underestimate their abilities than to inflate their sense of self-worth. More in this BBC Culture piece

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