Nov 22, 2016 - Make sugary drinks costly, unaffordable

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
It is important for startups to understand how VCs measure their success. Venture Capitalists are incentivized to bring in portfolio companies that can boost their portfolio IRR quickly. This helps them raise their next fund. This is what keeps investors in business - raising fund after fund. VCs mark up portfolio companies when they raise money at higher valuations, and these mark ups get factored into IRR. Company progress on KPIs, including revenue, typically do NOT get factored into IRR. More here

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Companies like Coke, Pepsi rush to meet demand for low-calorie drinks

In many markets, imported diet and low-sugar colas have flooded retail outlets in the shortage of the diet versions of Coke or Pepsi.

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Britannia launches Britannia Khao World Cup Jao Campaign on Big Basket

Haldiram’s to invest in consumer product start-ups in tie-up with Venture Catalyst

Snacks maker Haldiram’s has decided to turn investor and mentor for the nation’s consumer products start-ups. It plans to collaborate with Venture Catalyst (VCats), an integrated incubator and investm

Health food startup Evolve Snacks raises funds

Evolve Snacks founder Angad Sehgal said they will use the fresh funds raised to enter the retail space

Hindustan Coca-Cola Beverages Celebrates Earth Day In WADA

Wada : HCCB (Hindustan Coca-Cola Beverages Pvt. Ltd.) – one of India’s largest FMCG companies – today celebrated the 49th Earth Day with the associates and the community members of Wada through a tree plantation drive. More than 1100 plants were also planted by HCCB associates and community members in Dasna, Bidadi, Nemam, Vijayawada, Srikalahasti, Hyderabad, […]

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