Nov 22, 2016 - Make sugary drinks costly, unaffordable

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
It is important for startups to understand how VCs measure their success. Venture Capitalists are incentivized to bring in portfolio companies that can boost their portfolio IRR quickly. This helps them raise their next fund. This is what keeps investors in business - raising fund after fund. VCs mark up portfolio companies when they raise money at higher valuations, and these mark ups get factored into IRR. Company progress on KPIs, including revenue, typically do NOT get factored into IRR. More here

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