Nov 22, 2016 - Make sugary drinks costly, unaffordable

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
It is important for startups to understand how VCs measure their success. Venture Capitalists are incentivized to bring in portfolio companies that can boost their portfolio IRR quickly. This helps them raise their next fund. This is what keeps investors in business - raising fund after fund. VCs mark up portfolio companies when they raise money at higher valuations, and these mark ups get factored into IRR. Company progress on KPIs, including revenue, typically do NOT get factored into IRR. More here

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There is a silent kirana revolution happening in India: Marico MD CEO

In an interview with Viveat Susan Pinto, Saugata Gupta responds to questions regarding competitive intensity in honey, overall consumer confidence and the way ahead for the market

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Mondelez, HUL partner to launch Crackle ice-cream under Kwality Wall’s

Premium frozen desserts have found favour among Indian households as mobility remains restricted and as consumers, stuck indoors, turn to more indulgent occasions at home

Marico to strengthen Saffola brand positioning as healthy lifestyle-advocating brand

Similarly, Marico had entered into the Oats with Saffola brand and it has now around 90 per cent market share in the 'masala oat' segment.

Ayurveda-inspired traditional Indian beauty, wellness brand enters US market on IYD

The firm, Aromazeia, launched its collections of essential oils, attar and aromatherapy products, many of which are manufactured in the foothills of Himalayas, at a yoga event at Times Square in New York.

Five FMCG Companies in India that take CSR Seriously

Considering the fact that FMCG companies have expertise in nutrition and sanitation they have focused their CSR initiatives to address these issues.

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