Oct 27, 2016 - Coke's growth in India loses fizz

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
For Indian retailers, the Costco business model is an interesting one. No branded item can be marked up by more than 14 percent, and no private-label item by more than 15 percent. Mr. Sinegal warned that if Costco increased markups to 16 or 18 percent, the company might slip down a dangerous slope and lose discipline in minimizing costs and prices. How's that for a business philosophy, as opposed to opportunistic margin extraction that most other retailers indulge in! Sell a limited number of items, keep costs down, rely on high volume, pay workers well, have customers buy memberships and aim for upscale shoppers, especially small-business owners. In addition, don't advertise -- that saves 2 percent a year in costs. More here

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