Sep 28, 2016 - Pierce Brosnan to endorse Indian fast-moving consumer goods brand

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
China has tried to force innovation by creating creative clusters, with lavish investments in real estate and infrastructure. However, a combination of factors, including unrealistic expectations and a culture of secrecy due to fierce competition have led to failure in creation of true innovation centers. Urban theorist Richard Florida argues that creative workers look for a combination of factors when they choose a place to live that boil down to three Ts: technology, talent, and tolerance. Well, we have plenty of the 3 Ts in India. Now if only I can travel from Jogeshwari to Andheri in less than 1 hour.

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