Jul 15, 2016 - Mondelez India eyes entry-level segment

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Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk
Because the internet has democratized distribution and production, our interests are more niche now. Beardbrand, a company that only offers "beard care products for the urban beardsman" likely couldn't have existed in a pre-internet world. This article argues that there are more markets now than anytime in history and on the whole, they are growing. Given that a growing market is the biggest determinant of startup success, you are more likely to be a successful entrepreneur now than every before. Even if you don't consider yourself an entrepreneur, there is an opportunity today to make a successful career by becoming the best in a market that you help create eg: Scott Adams, the creator of Dilbert, has created a monopoly by building on his strengths. He's tremendously productive (to the tune of $75 million), but the route to that productivity wasn't paved by traditional notions of boundedness around skills. Scott Adams didn't go to cartoon school. He worked for 15 years in a crappy company, so he understood corporate culture; he liked cartooning as a kid; and he had a flair for entrepreneurship as evidenced by a track record of failed businesses.


India, Australia aim to seal trade pact by 2022

India Business News: NEW DELHI: India and Australia will conclude the negotiations on a Comprehensive Economic Cooperation Agreement (CECA) by the end of 2022 and reach an.

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