Jul 1, 2016 - Consumer goods firms look to take a leaf out of Patanjali's book

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
In a widely noted study published in 2013, Carl Benedikt Frey and Michael Osborne examined the probability of computerisation for 702 occupations and found that 47% of workers in America had jobs at high risk of potential automation. In particular, they warned that most workers in transport and logistics (such as taxi and delivery drivers) and office support (such as receptionists and security guards) "are likely to be substituted by computer capital", and that many workers in sales and services (such as cashiers, counter and rental clerks, telemarketers and accountants) also faced a high risk of computerisation. They concluded that "recent developments in machine learning will put a substantial share of employment, across a wide range of occupations, at risk in the near future." Subsequent studies put the equivalent figure at 35% of the workforce for Britain (where more people work in creative fields less susceptible to automation) and 49% for Japan. Numbers for India are not available, but it is likely that India will automate less, because of the lower cost and higher availability of low skilled labour.

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