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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
While business leaders like Richard Branson and Elon Musk have taken to social media like a duck takes to water, others have not been so successful. Many CEOs still consider it a waste of time, others just don't feel comfortable being themselves online. This article argues that one of the best uses of social media for business leaders is when managing a reputation crisis. People love hearing directly from the CEO, but it should be often and in a way that seems natural, not like a press release. A credible social media voice from the top can also attract talent and customers. And today, we launch our very own social network, focused on news and knowledge - taggit! It's the home for the freshest stories from around the world. Check it out here. Let us know what you think, by emailing us at info@tradebriefs.com - Comment

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