Apr 19, 2016 - FMCGs taste ghee success as Patanjali spreads awareness

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Sree Vijaykumar
Sree Vijaykumar		 From the Editor's Desk
So, is your business a hedgehog or a fox? Jim Collins in his book 'Good to Great' refers to this concept to explain companies that are great vs those that are average. Every time the fox tries to attack the hedgehog, the hedgehog simply rolls into a spiky ball and drives the threat away. The fox keeps trying various tactics, but the hedgehog defence is simple and impenetrable. Great companies have an ability to understand what their 'hedgehog' factor is (the one thing they are really good at) and consistently execute their way to greatness, using their single biggest differentiator as the competitive advantage. This is especially true for startups, which are resource constrained and don't have the luxury to operate multiple strategies - Comment


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