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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
In April last year, 18,452 Indian villages did not have electricity. That number has now dropped to 12,100 as the government implements its electrification plan. The village of Hotasar in Rajasthan is one of the recent beneficiaries. A resident Akbar Pardeshi, has pooled money to buy a second-hand TV that the villagers plan to watch. They already have mobile phones and some are planning to buy refrigerators. Kids look forward to going back to school, as they can now read at night and perform better. Families of nomads who rotated between homes as the climate changed are now thinking of settling in one place, building brick and concrete homes for themselves. Such is the power of electrification! - Comment

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