Mar 28, 2016 - Yoga guru rewrites consumer marketing rules in India

TradeBriefs Newsletter

View online Advertise
from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
This article is titled 'Who is lying about its marketshare, Ola or Uber?' Ola continues to say it has 75% market share. Uber says its at close to 50% market share. Ola also says that 'Ola Micro' itself does 50% of the bookings of Uber. The key to the discrepancies may be in the details. Marketshare should be in revenues, not in number of bookings. Also, are Ola and Uber using the same total marketsize number? Thankfully, we don't have GMV or some other cooked up metric here to further complicate things. It reminds me of Wall Street, where every bank claims it is at the top of the league tables. Of course, every one chooses a different metric. Most number of deals done in companies ranging from $500m to $600m and whose CEO's name starts with an 'A', anyone? - Comment

India, Australia aim to seal trade pact by 2022

India Business News: NEW DELHI: India and Australia will conclude the negotiations on a Comprehensive Economic Cooperation Agreement (CECA) by the end of 2022 and reach an.

Advt: Work for the best employer - Yourself

Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification.

Karnataka can sign MoU with e-commerce firms to promote its agro-products: CM

"There are a variety of products such as coffee, spices, maize, oilseeds etc in the State which has 10 agro-climatic zones. These products may also be..

$5-trillion economy needs greenfield investments

Such investments depend on a more stable policy and regulatory framework than the streamlining of procedures and digitisation of paperwork

With EPS Growth And More, Amber Enterprises India (NSE:AMBER) Is Interesting

Like a puppy chasing its tail, some new investors often chase 'the next big thing', even if that means buying 'story...

TradeBriefs Publications are read by over 10,00,000 Industry Executives

About Us | Advertise Privacy Policy

You are receiving this mail because of your subscription with TradeBriefs.
Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India