Mar 17, 2016 - Food processing industry should make maximum use of solar energy: Sadhvi Niranjan Jyoti

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Sree Vijaykumar

From the Editor's Desk
Godmen like Baba Ramdev use corporate smarts to combine knowledge of something real like Yoga or Meditation (Sri Sri Ravi Shankar), with the fears and insecurities of the masses to create multi-million dollar organizations. Their popularity can get chief ministers (or even the prime minister) to endorse them. They sell everything from noodles to a medicinal herb that promotes fertility (its ancient name, which means "son's life seed", hints unethically at particular effectiveness in spawning male offspring). They are seeking corporate-style synergies between religious messaging, personal celebrity, commercial success and political influence. Welcome to 21st-century spiritual entrepreneurship! More in this Economist article - Comment

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