Mar 4, 2016 - Kishore Biyani ties up with Trent Hypermarket

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

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Nothing lasts forever, except for Pokemon, which just completed 20 years of existence. Japan's most successful export has sold over 277 million video games and made over $57 billion in revenues, since it launched in 1996. With a new superbowl ad and an augmented reality game coming out, it shows no signs of slowing down either. Such is Pokemon's multiplatform success that even its proprietors are unable to pin a word onto it. On its official website, Pokemon is not limited to an animation, a video game. Nor is it a merchandise conveyor belt. Instead, the Pokemon Company describes the franchise simply as "one of the most popular children's entertainment properties in the world" - Comment

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