Feb 25, 2016 - Lipton releases video to counter worm-in-tea-sachet claim

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Sree Vijaykumar

From the Editor's Desk
In this age of unicorns and hyper-growth startups, here's to the small business that does not want to grow 100% every quarter. You are profitable and not burning somebody else's money. You know each customer by name and understand exactly how they want your service. You work hard towards revenues and profits, not downloads or GMV. You are the neighbourhood restaurant, you are the tax consultant who knows his customer's spending habits, you are the parts manufacturer who always gets the job done for his clients. So what if you have no ambitions to open 100 outlets. You don't make the headlines, but you are the backbone of India. Here's to the SME, that deserves to be the true beneficiary of the Startup India programme! - Comment

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