Apr 24, 2020 - FMCG firms to convert 10 lakh kiranas into coronavirus-free 'Suraksha' stores

From the Editor's Desk

Digital strategy in a time of crisis

If a silver lining can be found, it might be in the falling barriers to improvisation and experimentation that have emerged among customers, markets, regulators, and organizations. In this unique moment, companies can learn and progress more quickly than ever before. The ways they learn from and adjust to today's crisis will deeply influence their performance in tomorrow's changed world, providing the opportunity to retain greater agility as well as closer ties with customers, employees, and suppliers. Those that are successfully able to make gains "stick" will likely be more successful during recovery and beyond.

Now is the time to reassess digital initiatives - those that provide near-term help to employees, customers, and the broad set of stakeholders to which businesses are increasingly responsible and those that position you for a postcrisis world. In this world, some things will snap back to previous form, while others will be forever changed. Playing it safe now, understandable as it might feel to do so, is often the worst option.

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