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From the Editor's Desk

Redefining Success: Adopt the Journey Mindset to Move Forward

To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.

After we've worked hard to meet a goal - whether it's losing 20 pounds through a fitness and diet regimen or upping our game at work to meet ambitious sales targets - there's an innate human tendency to pat ourselves on the back and then slack off on the behavioral changes that led to our success.

Sometimes, this urge to ease up on effort can be a positive thing, argues Szu-chi Huang, an associate professor of marketing at Stanford Graduate School of Business, whose research focuses on motivation. "It potentially is functional," she says, "because a lot of the time, disengagement from an achieved goal helps you to focus on other goals."

However, for endeavors where the real challenge is not only achieving results, but also sustaining them in the future, slacking is detrimental. "For weight control, relaxing the effort is completely dysfunctional, because people gain the weight back," Huang says. "When they forget what they learned, it's as if their success didn’t even happen."

Continued here

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