Oct 30, 2019 - FMCG firms dig deep in the hinterland to spur sagging rural demand

From the Editor's Desk

The Five Rules of Digital Strategy

A lot of ink has been spilled telling the stories of companies felled by digital disruption - think Kodak or Blockbuster. What gets far less attention is the way traditional incumbents are winning at the digital game. For companies like Starbucks, John Deere, and Unilever, digital is driving new sources of competitive advantage, growth, and value creation. Incumbents have huge advantages - resources, customer relationships, and global scale, to name just a few - that when tied to the right digital strategy give them the edge over smaller rivals.

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