Jan 22, 2016 - Regular, Diet or Zero, one brand identity for Coke

TradeBriefs Newsletter
View online   Advertise
              from TradeBriefs FMCG Daily Newsletter






Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk
A question that has bugged me for a while now is how Facebook will monetize Whatsapp, for which it paid a mammoth $20 billion. The Whatsapp founders have mentioned several times that there will be no ads on Whatsapp. The annual fee is gone and would never have worked as a serious revenue stream anyway. As this article mentions, they may soon start personalizing Facebook ads based on your Whatsapp conversations. So if you told your friend on Whatsapp that you bought a house, you might get furniture ads on Facebook. One thing that has already started happening is friend suggestions on Facebook based on your Whatsapp contacts. This became obvious to me when my neighborhood kirana guy (who takes orders on Whatsapp) showed up as a friend suggestion on Facebook. The power of Whatsapp data and how that can be monetized on Facebook is probably what attracted Mark Zuckerberg in the first place - Comment


India, Australia aim to seal trade pact by 2022

India Business News: NEW DELHI: India and Australia will conclude the negotiations on a Comprehensive Economic Cooperation Agreement (CECA) by the end of 2022 and reach an.

Read More



Today's TradeBriefs Cartoon

Advt: Work for the best employer - Yourself
reseller
Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification.


Karnataka can sign MoU with e-commerce firms to promote its agro-products: CM

"There are a variety of products such as coffee, spices, maize, oilseeds etc in the State which has 10 agro-climatic zones. These products may also be..

Read More

$5-trillion economy needs greenfield investments

Such investments depend on a more stable policy and regulatory framework than the streamlining of procedures and digitisation of paperwork

Read More

With EPS Growth And More, Amber Enterprises India (NSE:AMBER) Is Interesting

Like a puppy chasing its tail, some new investors often chase 'the next big thing', even if that means buying 'story...

Read More

TradeBriefs Publications are read by over 10,00,000 Industry Executives
About Us  |  Advertise Privacy Policy    

You are receiving this mail because of your subscription with TradeBriefs.
Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India