Jan 14, 2016 - PepsiCo India to streamline snacks brands

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Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk
So, Oyo Rooms has apparently now launched in Malaysia. I guess they have 'solved the problem' in India. Those were the actual words used by a co-founder of Housing.com last year ('solved' the housing problem). Look where they are now. Anyways, the only reason I can assume for such premature diversification for many Indian startups is some growth metric they have to hit to raise the next round of funding, where adding water through fatter hoses into more leaky buckets is easier to do than actually fixing the leaks. Short-term gain, long-term pain. Here's an example. Our team at TradeBriefs stayed at an Oyo Rooms property a couple of months ago. All the major promises such as uninterrupted power supply, working air conditioners, clean sheets were broken. So, they've lost us as a repeat customer for sure. Now imagine all this lost revenue from the thousands of others who might have similar experiences, revenue which could be had from India, while building a solid long-term business. Do the next round of investors care? - Comment


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