May 6, 2019 - Slowdown likely to ease after Lok Sabha elections, say FMCG CEOs

From the Editor's Desk

Can AI Nudge Us to Make Better Choices?

The behavioral revolution in economics was triggered by a simple, haunting question: what if people don't act rationally? This same question now vexes the technology field. In the online world, once expected to be a place of ready information and easy collaboration, lies and hate can spread faster than truth and kindness. Corporate systems, too, elicit irrational behavior. For example, when predicting sales, employees often hide bad deals and selectively report the good ones. AI stands at the crossroads of the behavioral question, with the potential to make matters worse or to elicit better outcomes from us. The key to better outcomes is to boost AI's emotional quotient - its EQ. How? By training algorithms to mimic the way people behave in constructive relationships.

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