Apr 12, 2019 - Hindustan Coca-Cola Beverages Factory at Sanand, Gujarat, Is Now a Gold Certified Green Building

From the Editor's Desk

The key to loving your job in the age of burnout

In 2009, two US professors set out to study zookeepers and aquarium workers in an effort to discover what kept them motivated at work.

The results pointed to an overwhelming similarity: The keepers gained a deep sense of meaning from their jobs. It didn't matter that caring for animals was extremely badly paid and offered little career advancement, or that many of the actual tasks involved could be classified as "dirty work" - cleaning up feces, chopping vegetables, scrubbing floors. The zookeepers, most of whom were highly educated, felt that they were fulfilling a calling, and in doing so were extremely dedicated, often volunteering for months before even beginning to be paid, and rarely quitting.

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