Dec 4, 2018 - How Hindustan Unilever clinched GSK Consumer Healthcare deal

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We need metrics other than pageviews and clicks
One of the perils of the free flow of information in today's social media world is that there is so much information out there that everyone is forced to shout louder and louder to get noticed. The focus is not on good content, but content that attracts your attention and provides instant gratification. Even respected publishers like BBC are often forced to give more mileage to 'viral' content (clickbait, entertainment) than what's important (human rights, climate change, etc). However, a backlash is coming. Similar to the food industry where the cola companies and fast food giants are forced to look at healthier options, content platforms will be forced to go through a similar evolution. Page views and clicks will need to be supplemented with other metrics that ensure a more balanced content diet.

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India, Australia aim to seal trade pact by 2022

India Business News: NEW DELHI: India and Australia will conclude the negotiations on a Comprehensive Economic Cooperation Agreement (CECA) by the end of 2022 and reach an.

Advt: Work for the best employer - Yourself

Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification.

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$5-trillion economy needs greenfield investments

Such investments depend on a more stable policy and regulatory framework than the streamlining of procedures and digitisation of paperwork

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Like a puppy chasing its tail, some new investors often chase 'the next big thing', even if that means buying 'story...

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