Jan 4, 2016 - Dabur plans to counter Patanjali

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
A man named Karl Martin Sandberg has written and composed more billboard hits than Phil Spector, Michael Jackson or The Beatles. This Atlantic article explores the obscure creators behind pop stars like Taylor Swift and Maroon 5. While the American music industry goes to great lengths to hide the factory behind 'artists' like Rihanna and Katy Perry, K-pop makes no bones about it. Recruits are trained in pop academies for years before debuting in a new girl or boy group. A short-attention-span culture demands short-attention-span songs. The writers of Tin Pan Alley and Motown had to write only one killer hook to get a hit. Now you need a new high every seven seconds-the average length of time a listener will give a radio station before changing the channel. "It's not enough to have one hook anymore," Jay Brown, a co-founder of Jay Z's Roc Nation label, tells Seabrook. "You've got to have a hook in the intro, a hook in the pre, a hook in the chorus, and a hook in the bridge, too" - Comment

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