Nov 26, 2018 - Focus more on distribution than product portfolio: Brand experts advice Patanjali

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The Chinese miracle and women's labour force participation
On a recent trip to China (Guagnzhou, Shenzhen), I experienced the Chinese economic miracle first-hand. The Canton fair (one of the largest trade fairs in the world) with over 189,000 visitors from around the world is a sight to behold. This Consumer & Industry Products fair had over 60,000 booths and would easily take someone a month to just glance through the entire exhibition once.
Something that stands out and a reason for the Chinese miracle (especially in comparison to India) is the high labour-force participation of women. You find women running stores at the various markets (electronics, fashion), using the subway to get to their corporate jobs and generally out and visible everywhere in the Chinese economy. As alluded to in this article, Indian attitudes on women staying at home after marriage, combined with lack of basic safety and amenities in various parts of the country for women to move around freely are withholding a valuable section of our society from not only finding fulfillment, but also holding back Indian economic progress.

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