Oct 26, 2018 - How India's first homegrown dry battery maker is transforming itself into an FMCG giant

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Startup idea: Oyo for Retail
For all you Retail entrepreneurs/wantrepreneurs out there, here's a startup idea - An Oyo-style roll-up of kirana stores across India! Compared to modern trade or ecommerce, the kirana still offers more convenience, is willing to deliver rather quickly and is usually a better option for top-ups, as well as last-minute purchases. Now modernize these stores (add self-service aisles, POS, loyalty program, etc - Metro is already doing something similar, but their objective is different). Rebrand these stores under your brand ('Freshmart') and the customer has an attractive new option to shop from. On the back-end, consolidate sourcing (once you have some scale) and get better rates from FMCG / other vendors. Pass on part of these savings to your loyal shoppers (thus attracting more customers). Start with one city, then add more. More details to be fleshed out, but would love to hear feedback on this idea (simply reply to this email).

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