Sep 12, 2018 - Sweeping price hikes may invite backlash for FMCG companies

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Slay the Giant - Terry Lee
"Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness. And the fact of being an underdog can change people in ways that we often fail to appreciate: it can open doors and create opportunities and educate and enlighten and make possible what might otherwise have seemed unthinkable." - Malcolm Gladwell, David and Goliath
In adhering to the David and Goliath narrative, one exercise I've found helpful is to identify the Goliath within your industry that you want to take on. The exercise is valuable for three reasons:

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