Aug 30, 2018 - Dabur ropes in Jacqueline Fernandez as brand ambassador for Dabur Honey

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'Pitch the Immeasurable' and other Leadership Tips - Vanessa Hope Schneider
Authors often have the arc of a story in mind, but get there one chapter at a time. When it comes to taking on your first executive marketing role, enlist the same mentality. Sketch out your vision for your role, but recognize that you'll fulfill it in stages. For Schneider, this has meant setting reasonable expectations for herself at the onset, starting with her first year.
"I think it's really important to be realistic with yourself. If you're a straight-A, gunner type, you're going to want to get in the role and see immediate, seismic impact. But the truth of the matter is, it's rare that a new leader can make such sweeping change on behalf of an entire organization," says Schneider. "So I gave myself three goals for my first year. If I fulfilled these three, I'd not only keep myself focused, I'd make my priorities clear as I built relationships with my team."
Here's what Schneider outlined as her three prime concerns over her first year - and how she's tackling them with tactics:

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