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Better Brainstorming: The Most Effective Ways to Generate More Ideas - Aja Frost
The hero is faced with a huge--potentially insurmountable--challenge. A random event or object sparks their creativity, and suddenly they devise a brilliant solution to save the day. As romantic as this narrative is, it's also highly unrealistic. Most of us don't spontaneously develop genius ideas. We have to put ourselves in the right conditions and work hard to think of ideas. That's where brainstorming comes in. Brainstorming helps us be innovative on demand--that is, when it works. It can also quickly be a waste of time discussing random ideas. If you want to generate great ideas, the key is to brainstorm effectively. Here's how.

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India, Australia aim to seal trade pact by 2022

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$5-trillion economy needs greenfield investments

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