May 25, 2018 - "In The FMCG Business, It Is Always Small Innovations, Driven By Common Sense, That Have Made The Difference"

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The Art of Having No Idea - Laurence Shorter
When I sit at my desk trying to be creative, thinking about what to do next -â€ŠI just get more and more frustrated until I find myself in a tiny hole where everything is dark and I can hear my voice echoing off the sides of my empty tea cup saying "I'll get there! I'll get there!" and nothing else. It never does get anywhere. So instead I have to find ways to forget about myself, and then at some point, unpredictably, something good happens. This paradox is what lies at the heart of all creative work, all innovation and all value that is ever created. At some point you have to accept that you have no idea. Then something may arrive.

Continued here

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